FEATURES	BENEFIT TO YOU
Quality Lens Materials High quality plastics           eg. High index plastics with high light transmission High quality coatings           eg. Diamond Finish (up to 5 x harder than other coatings)	Clearer vision Thinner and lighter weight Fewer light reflections = less distractions More scratch resistance = longer lasting Wider range of frames to choose from Greater resistance to heat and chemicals 100% protection from the suns harmful UV rays
Premium Lens Design Technology Personalised lenses           eg. Tailored for your eyes only	Wider fields of view, for more natural vision Less vision distortion for better balance Matched to your lifestyle and needs Larger reading & computer zones for easier use
Latest Frame Material Technology High quality plastics      eg. Cellulose Acetate (a product of cotton) High quality metals         eg. Titanium, Performance steel	Greater durability  and longer lasting Better fitting designs for increased comfort Lighter weight Flexibility of material allows for more innovative design High quality control measures for greater reliability
Quality Frame Hardware The hinges, screws, nose pieces and coatings	Shock absorbent, heat and chemical resistant Seamless finishes for a better look Durability for a longer and more reliable  wearing life
Design Original and innovative designs	Greater attention to design detail and quality finishes for a better looking result that's more comfortable to wear Unique colours, blends and patterns that are distributed throughout the frame material (as opposed to coatings which are used in lower cost frames) Nose pads and moulded bridges carefully designed for superior fit and comfort Unique designs for an individual piece
Handcrafted   Traditional hand construction and processes used	Time and care is invested into each frame for a unique, premium quality fit and finish. Hand placed embellishments enable unique designs and details creating individuality and value

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